Label Lore

These days many consumers enjoy buying wine with labels that feature animals, such as kangaroos, penguins, fish, lizards, and loons. These “critter labels” don’t just happen by accident. Research has shown that American wine consumers are 40% more likely to buy a wine with a cute animal on the label when compared to a relatively straightforward wine label that gives the basic information: the name of the producer, the name of the grape, the name of the place where the vineyards are located, and the year in which the grapes were picked – the vintage.

Whether we choose our wines based on the cute factor or on the basic label facts, most wine labels give us minimal information. Sometimes the back label of a wine is reserved for marketing the wine, and in the process of trying to hook the consumer with spinspiel, we learn a bit more about the origins of the wine and the philosophy of the producer.

There is one wine producer in California whose back labels actually give us important information, and that is the Calera Wine Company, owned by Josh Jensen. Jensen specializes in single-vineyard Pinot Noir, and for the last 35 years his goal has been to create Burgundy in California. That is to say that Jensen wants to replicate the qualities of the great red Burgundies of France, which by law and custom are 100% Pinot Noir. Since 1975, Josh Jensen’s passion and obsession has been to create the finest Pinot Noir he can possibly make, and he does so in one of the most isolated viticultural regions in the United States.

Jensen’s front label is straightforward. Here’s what we know from reading it: The producer is Calera; the vintage is 2005 (Calera’s 30th vintage); the grapes were grown only in the Mills Vineyard; the varietal is Pinot Noir; the American Viticultural Area (AVA), or officially designated wine region is Mt. Harlan.

Here’s a few things we can’t tell by reading the front label: “Calera” is Spanish for “lime kiln,” which is a hint that the soils of the Mills Vineyard, much like the best vineyards in Burgundy, are rich in limestone; the Mills Vineyard is one of five single-vineyard limestone-based Pinot Noir sites (the others are the Selleck, Jensen, Reed, and Ryan vineyards). So in 2005, the Mills bottling was one of five single-vineyard Pinot Noir wines produced by Calera; and we also can’t tell by reading the front label that Josh Jensen’s Calera vineyards and winery is – and always has been – the only wine producer in the Mt. Harlan AVA.

It is the back label of this wine that really excites me, as it is filled with information about the pedigree of the wine in the bottle (and why it is worth $45 per bottle).

On the left hand side of the label we learn that the Mills Vineyard is 14.4 acres, and we see where the vineyard is located relative to the other Calera single vineyards. We also get some basic contact info for the Calera Wine Company (by the way, the website is terrific if you want to learn more about the winery, its vineyards, and its wines). But it is the right side of the label that makes this wine unique and provides a virtual tutorial in what it means to produce a true artisanal wine from vineyard to bottle. Let’s explore this label and see how it translates to what’s in the bottle.

American Viticultural Area (AVA): Mt. Harlan
Again, Josh Jensen’s Calera Wine Company is the only wine producer in this AVA, due to its extreme geographic isolation.
Mountain Range: Gavilan Mountains
Sometimes referred to as the Gabilan Mountains, Gavilan is Spanish for “hawk,” and red-tailed hawks are common to this mountain range, which is located on the border of Monterey and San Benito counties. The highest peaks in this mountain range are more than 3,000 feet.
County: San Benito
Region: California’s Central Coast
This wine is not produced in Napa or Sonoma counties, or even in Sideways territory, Pinot Noir-rich Santa Barbara and San Luis Obispo counties. San Benito County is not known for its wines, but it does have a few isolated wine regions, including the high-altitude, single-producer Mt. Harlan and Chalone AVAs.
Predominant geology: Limestone
After Josh Jensen returned from Burgundy in the early 1970s, he searched for limestone-rich soils for his Pinot Noir vineyards, and his search went on for years. Limestone is a rare soil type in California, which is blessed with a lot of overtly fertile loam and clay soils. Jensen was convinced if he was going to make a Pinot Noir as fine as Burgundy’s best, he could not do it without the terroir-defining limestone soils.
Average Elevation: 2,200 feet above sea level
So these vineyards are close to a half-mile in the sky, and are accessible only by tough-terrain vehicles. At this elevation, all picking in the vineyard must be done by hand. High-elevation, cool-climate vineyards enjoy the morning and afternoon sun to ripen grapes, and also enjoy cool nights that produce high acid levels in those grapes. High acidity in the finished wine makes you want to take another sip of wine, another bite of food. There is nothing worse in the world of wine than low-acid Pinot Noir.
Vineyard location: 9 miles south of Hollister, 90 miles south of San Francisco, 25 miles east (inland) of Monterey/Carmel
Hollister is a city of about 38,000 people, founded by farmers and ranchers, and is currently the most populous municipality in San Benito County.
Owned by Calera Wine Company
This may seem like an obvious and unimportant fact, but it is actually quite important. What this means is that since the winery owns the Mills Vineyard, this wine was made without any purchased grapes. The wine is estate-bottled, meaning that Calera owns the land, grew the grapes, and made the wine. The majority of wines in California are produced at least in part from purchased grapes.
Number of vines: 10,575 (100% Pinot Noir) Vine Spacing: 6’x 10’ Vines per acre: 726
This is significant in that it speaks volumes about Josh Jensen’s approach to growing Pinot Noir. The total number of vines, the vine spacing, and the vines per acre indicate that Jensen believes in a more classic (Burgundian) planting regime, giving the vines plenty of room to grow, and plenty of room for vine roots to extend deep into the soil. By modern standards, which include close spacing of vines, 726 vines per acre is about one-third of what many growers might plant (about 2,000 vines per acre is the modern norm). The relatively small amount of vines, coupled with excellent vineyard management, will provide a low yield in the vineyard, which is what Jensen wants: fewer berries, but more concentrated minerals, flavors, and aromatics in each berry.
Exposure of slope: South/Southwest
These mountain vineyards are planted for maximum sun exposure throughout the day, helping to ensure steady and even ripening.
Year planted: 1984 Rootstock: Own-rooted (Pinot Noir)
Since the vintage of this wine is 2005, the vines were 21 years old at the time of harvest, meaning that the vines are mature, although they still have a long life ahead of them. Perhaps more important than their age is that these vines are planted on their own roots, not a selected rootstock. Ever since the plant louse, phylloxera destroyed the vineyards of Europe and beyond at the turn of the 19th/20th centuries, about 90% of the commercial vineyards in the world have been planted on phylloxera-resistant American rootstocks (Australia and Chile being notable exceptions). Jensen is taking a risk here, but he must believe it is important for the vines of the Mills vineyard to be planted on their own roots (the other four Pinot Noir single-vineyards are all planted on various American rootstocks).

The parentage of these vines is also an important issue for those of us who love fine Pinot Noir. The vines are said to be propagated from cuttings of the Pinot Noir vines of the Domaine Romanée Conti (DRC), the most famous and revered vineyards in the Côte de Nuits region of Burgundy. Since smuggling these vine cuttings into California is technically a crime, Jensen will neither confirm nor deny the origins of his Pinot Noir vines, but those closest to him attest that the source of Calera Pinot Noir is, in fact, the DRC.

19-year average crop yield (1987 through 2005) 1.30 tons per care (19.5 hectolitres of wine per hectare of vineyard)

I must have read this label entry more than a hundred times, and each time I wonder, “could this be true?” It is. Jensen’s yield per acre is, in the world of commercial grape growing and winemaking, infinitesimal. Growers whose yields are normally in the three to five tons per acre range produce high-quality wine; three tons per acre is considered an exceptionally low yield, especially in California. What this means is that each berry harvested in 2005 in the Mills Vineyard is precious for not only its varietal character but as a dramatic expression of its sense of place, its terroir. The metric terms above indicate that 1,950 liters (2,060 quarts) of wine is produced per hectare (2.47 acres).


2005 Mills Vineyard Harvest Data
Dates of harvest: September 17-25, October 7
Obviously, fruit in the Mills Vineyard reached desirable ripeness levels at differing times, which is consistent with harvest dates from previous vintages.
Tons harvested: 20.05 Tons per acre: 1.3
Again, the emphasis is on low yields, both in total tonnage and tons per acre. 2005 was a textbook vintage for the Mills Vineyard, yielding exactly the 19-year average crop yield in that vintage. Incidentally, in 2004, the yield was 1.28 tons per acre, but in 2006, a very wet year, the yield was 3.16 tons per acre, still low by industry standards, but quite high by Mills Vineyard standards. Jensen “declassified” 44% of the finished wine, deciding it was not high enough quality for the Mills bottling. The wine found its way his into the 2006 Mt. Harlan Cuvée Pinot Noir, a blend of the single vineyard wines and wine made from younger vines.
Average ripeness: 25.9% sugar
The amount of sugar in the grapes translates into alcohol. Notice on the far right of the label that the wine is 14% alcohol by volume.

2005 Mills Vineyard Winemaking Data

Fermentation: Native yeasts
This means that Jensen chose to ferment this wine with the yeasts present on the skins of the grape. While some producers choose to work only with native yeasts, many more choose to work with more predictable, less risky commercial yeasts. All of Jensen’s Pinot Noir wines are fermented on their own yeasts.
Barrel Aging: 16 months in 60-gallon French oak barrels (18% new)
Because of his love of Burgundy, Jensen uses French barriques to age his wine. French oak has a closer grain than American oak, and imparts more subtle oak flavors to the wine. Note also that he uses only 18% new oak, which imparts the most flavor, aromatics, and wood tannins. By using a regime of mostly-older oak barrels (probably one, two, and three years old), Jensen is using the oak as a spice note in the wine, and not defining it as an “oaky” California Pinot Noir. The wine has great structure and the aroma and taste of oak is delicate, almost a whisper of wood.
Malo-lactic fermentation: 100%
Nothing unusual; this is a given in red wine making (a choice in white wines). Malo-lactic fermentation is a secondary fermentation that changes harsh malic acid (think green apples) to smooth lactic acid (think milk), and in the process lowers overall acidity in the wine.
Filtration: None
The wine is unfiltered. Jensen is one of a cadre of serious winemakers who believes that filtering wine strips it of essential flavor, aromatics, and complexity. While the wine’s color may not achieve the brilliant luminescence so prized by so many consumers, the integrity in the wine is more than worth any slight haze in the color of the wine. Not all wines need to be unfiltered, but this wine benefits from Jensen’s non-interventionist approach.

Date of bottling, etc: Completing the picture, Jensen lets us know that this is a small production of a fine wine – the equivalent of about 1,350 twelve-bottle cases, more or less consistent with single-vineyard production in Burgundy.

Too much information? Maybe. But I find it refreshing that Josh Jensen is so proud of his wine that he wants to share his pride, his passion, and his obsession with the people who are going to drink that wine. I wish that other wine producers who share that pride and passion might follow his lead. And what better place to do that than on the wine label?